Fashion blogger, designer, and champion of body inclusivity Gabi Gregg (GabiFresh) has launched a resort line with Swimsuits For All. The collection’s campaign “Power of Survival” features Gabi, model and philanthropist, Philomena Kwao, and breast cancer survivor and activist, Ericka Hart. Shot in the jungles of Belize, the campaign seeks to empower women to remove any fear when wearing any item of clothing. Coming off the heels of the #MeToo movement, this campaign is timely and pushes the conversation of body positivity and breaking the barriers of shame that women face based on their attire.
“This collection is inspired by powerful women and features bold designs, so I really wanted the imagery to reflect that. Philomena and Ericka are both gorgeous with inspirational stories—they truly embody how I want my swimsuits to make people feel,” says GabiFresh. “I hope this campaign helps women realize they deserve to feel good about themselves in swimwear, regardless of size, shape, race or circumstance.”
The line features vivid colors, one-piece and two-piece options, as well as cover ups. The sizes range from 10-26 and prices are from $78-$150 and can be purchased online.
GabiFresh with Swimsuits For All will be holding a casting call for women between the sizes of 10-26 Saturday January 20 and Sunday January 21 from 11am-4pm. The casting call will be held at Ignited Spaces, 7080 Hollywood Boulevard, 11th floor, Los Angeles, CA 90028. The open call will be for 9 women to be featured in their next campaign shooting the week of February 18, 2018.